KSC started with a phantasm of equipping the Malabar homes with finest consumer durables, started in Calicut 20 years back. The astuteness potency and the prowess of The Managing Director of Kannankandy Sales Corporation (KSC) Mr. Pareed kannankandy has led to the expansion of ksc to Badagara, Perambra, Manjeri, Tirur, Kondotty, Nilambur, Valancheri, Perinthalmanna, Kottakkal, Kalpetta and Nadapuram providing and dealing in all reputed brands of consumer durables making them accessible to all. KSC (including branches under the name of Kannankandy Fridge Center) is a name to reckon within the Malabar region today. His dexterity has made KSC the number One dealer in Kerala for Videocon, Sony, Kelvinator, Allwyn, Sony, Akai LG and have beenawarded for the same. He is also the President of the India China Economic and Cultural Council Kerala chapter .